B2B intent data tells you about the products and services which prospective clients are searching for online. Their online behaviour indicates their ‘intent’ as buyers, and B2B intent data will show you exactly what they’re interested in by reviewing the content they consume. The data enables companies to track prospective consumers and whether they are actively considering whether to purchase their goods or services. This data can then be utilized by businesses to tailor their advertising and marketing efforts and make informed and timely campaign decisions. It can also reduce the collective noise in the marketplace, as good B2B intent data marketing will only market a product or service when the data suggests that there is an audience receptive enough to deliver a high conversion rate.
Examples of B2B Intent Data include website visits, content downloads, email opens, and webinar registrations. B2B Intent Data is used to identify potential customers who are actively researching or showing interest in specific products or services. It helps sales and marketing teams prioritize leads, personalize outreach, and improve conversion rates. In this page, you’ll find the best data sources for intent data B2B, intent data providers, and sales intent data.